Can Creativity Be Achieved Online?
The rapidly increasing popularity of sites such as MySpace and LiveJournal is leading more employees and students to blog from the office or school. This sort of blogging if causing:
-Inflamatory material: even beyond exposing office politics, the use of social networks in the workplace increase the likelyhood of objectionable content being on employee computer screens.
-Decreased productivity: more hours of the day are being spent on personal interests rather than work.
-Compromise of trade secrets: as more employees blog, the chance of sensitive company details being unintentionally revealed increases.
With the popularity of sites such as MySpace and LiveJournal contributing to the exponential growth of the emo community between 2001 and 2005. More and more often you hear about large scale internet celebrities making it in the real worlds, being offered contracts and so forth. E-famous business such as LoveBites and Bruises are making their living solely on the internet, using social networking sites such as these as their customer bases. But how long will this last? Forever?
For many teens, MySpace is the first asynchronous messaging system that they use regularly. Sure, they have emails but those are to communicate with parents/teachers/companies, not with friends. People check in daily to see what messages they get. This was starting to happen on Friendster, but server slowness killed this practice. This will make it quite tricky for teens to fully leave MySpace while their friends are still using it.
Identity development requires taking ownership of your presentation of self and really being able to personalize it, morph it to be “you” (even if you is copied from a site that tells you how to be you). Templates are not personalization. MySpace allowed users to really make the site their own.
LoveBites and Bruises has evolved with the users of Myspace, building a trusting relationship, figuring out how to meet their needs and cultural desires, providing them with features and really trying to give them what they were looking for. Maybe this is the key to creative success in the internet world?
Will internet creativity disspear if these sites were taken down? Or will it just start again somewhere else?
What’s at stake here is what is called “subcultural capital” by academics. It is a counterpart to “cultural capital” which is more like hegemonic capital. That was probably a bit too obscure. Let me give an example. Opera attendance is a form of cultural capital - you are seen as having money and class and even if you think that elongated singing in foreign languages is boring, you attend because that’s what cultured people do. You need the expensive clothes, the language, the body postures, the social connects and the manners to belong. Limitations are economic and social. Rave attendance is the opposite. Anyone can get in, in theory… There are certainly hodgepodged clothes, street language and dance moves, but most folks can blend in with just a little effort. Yet, the major limitation is knowing that the rave exists. “Being in the know” is more powerful than money. Having knowledge of what is big on networking sites will enable you to use your creativity to your advangtage.
Can users really make money by taking photographs and selling their own clothes and jewellery? Those who consider the internet a form of leisure may find the idea of this appealing. The customer base online is so large that high street stores are forced to cut prices, this must say somthing, surely?
The question is, how long will it last, before all the high street clothes stores vanish? And what will be left to replace them? Hospitals, Dentists, Opticians and public services? Will this really make the world a better place?






















